A Jacksonville woman is taking her passion for dogs to the business level.
Dee Goings will open Peace, Light & Love for Dogs, a training, behavioral modification and day care center for canines, on Jan. 2 in the former R & M Appliances building at 600 S. Diamond St.
Instead, Goings will use treats and clickers to reward good behavior to lessen bad behavior.
“How it works is that when you’re rewarding the dog for their good behavior, a dog will instinctually repeat that behavior,” she said.
Goings said the nearest force-free dog training center to Jacksonville is in St. Louis.
“I have been wanting to open a force-free center in Jacksonville for the past four years,” she said. “I have been teaching private dog-training classes in the Jacksonville area for the past two years, and many clients were requesting group classes instead of private classes.”
Goings said group classes provide better socialization experiences for dogs.
“By a dog training next to another dog, the distraction of having another dog there works that behavior more,” she said.
At first, Peace, Light & Love for Dogs will offer dog training and day care. However, Goings plans to add dog grooming in the spring.
Goings attended online classes at Dognostics for Behavior Certification School in Florida and has taken classes with dog behavior expert Patricia McConnell.
Peace, Light & Love for Dogs will be open after Jan. 2 from 6:30 a.m. to 8 p.m. Monday through Friday and from 11 a.m. to 7 p.m. Saturday. A grand opening will be held Jan. 10.
Besides Goings, the business will have four part-time employees.
“I look forward to meeting the dog owners and their dogs,” she said. “Dogs are extremely amazing creatures that can exhibit a wide variety of emotions. I just enjoy the company of dogs, and they are good for the soul.”
Greg Olson can be reached at 217-245-6121, ext. 1224, or on Twitter @JCNews_Greg.